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How do people with purpose accelerate financial growth?
This intensive and executive masterclass cascades out from one key point:

A powerful purpose will drive financial growth, and vice versa.

This applies whether you are a business, social enterprise or a charity. A mixture of idealism and pragmatism is all it takes, which is easy to say and very difficult to do. Purpose may appear to be a growing fashion. It’s not, it is essential. To Iain and Alan, it has been their trade for more than fifty combined years. Their credentials for Growth with Purpose amount to many billions of pounds and enormous impact. This masterclass will teach you the power of purpose and how you can define the best one. It will also demonstrate how to put your purpose to work to drive financial growth through aligning all your stakeholders, accelerating activity and driving the detail.

By the end of this masterclass, you will:

• Know why purpose is now essential to business growth.

• Have learned a process to:

  • Identify purposes for different stakeholder groups.

  • Identify a unique, differentiating and powerful social purpose.

  • Align these into one driving purpose for all stakeholders.

• Understand how to communicate a purpose powerfully and simply.

• Be able to map out how all other communications line up with the purpose.

• Gain insight into how to engage and align employees.

• Appreciate the importance of bridging the gap between idea and execution, and understand how to do it.

• Have an audit of the behaviours which drive growth with purpose.

• Understand case studies of success.

• Take away tangible action points for immediate implementation.