Great Fundraising Organizations: Why and How The World's Best Charities Excel at Raising Money

  • Unlock new growth opportunities by transforming your organization's approach to fundraising

    In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)―rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.

    Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:

    • Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.

    • What makes leadership for a Great Fundraising Organization different.

    • That a precise set of internal behaviours are more important in driving growth than external factors.

    • Why some fundraising communications drive growth and why some don't.

    Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

  • The price is from £24.99

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    • Edition: 1st

    • Publisher: Wiley

    • Publication date: TBC

    • Language: English

    • Print Length: 288 pages

    • ISBN-10: 139427825X

    • ISBN-13: 978-1394278251

Testimonials

  • "This book is magnificent. It’s the book the charity sector needs right now! It needs to be seen by every staff member, board member…and donor! Anyone interested in working for or giving to a charity should read this – a wonderful insight into how charities do, and should, work. Early career fundraisers will get a blueprint for success. Senior, experienced fundraisers will feel seen and validated. And everyone will feel empowered, inspired and energised for success! "

    Alex Hyde-Smith

    Chief Marketing Officer, Alzheimer’s Society

  • " A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe."

    Professor Adrian Sargeant

    Institute for Sustainable Philanthropy

  • "There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is “Great Fundraising” that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the “business of fundraising” at the core of organizational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organization has for the people it serves. "

    Scott Chapman

    CEO, Royal Flying Doctors Service, Australia

  • "Great Fundraising Organizations" provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world. "

    Russell N. James III, J.D., Ph.D., CFP®

    Professor & CH Foundation Chair in Personal Financial Planning

    Director of Graduate Studies in Charitable Planning

    Texas Tech University

  • "Come back to Alan’s book. I personally believe that ‘aspiration’ has become lacking in the fundraising sector in the last couple of decades, and needs a revival. If you agree, read this book and find out how. If you don’t agree, read this book be prepared to have your mind changed. “Find your magic.”, as Alan writes."

    Giles Pegram CBE

  • "We really truly believe we will beat macular disease now because of being a Great Fundraising organisation, and those with macular disease believe it too. Macular Society was an early adopter of the practice detailed in this book and we have seen tremendous growth as a result. "

    Emma Malcolm

    Director of Fundraising & Marketing, Macular Society

Contact us.

To get more information about the book, get in touch with Alan, or for all other enquiries, contact us directly via the form or email below.

accelerate@revolutionise.com